As a copywriter, my agenda is your agenda. Whether you are looking to discreetly promote a new product, educate your readers on a topic of the minute or demonstrate your industry expertise, I understand that you want to talk directly to your customers.
The best writers do not use immoderately ostentatious lexeme - seriously, there is simply little need for all the bells and whistles. People want to be able to find what they are looking for in the article they’re reading and wordy jargon just isn’t necessary.